Precise Change advised this visionary founder for three years through reincorporation, leadership changes, revamping the tech stack, formulating a go-to-market strategy, securing investment, and developing product marketing, content marketing and sales strategies.

Over the course of several years, Precise Change helped this startup with business formation, leadership development, and equity strategy. We then guided their lean and agile journey to adjust course in go-to-market, marketing, channel development, sales, and product marketing, to become the undisputed leader in its space.

Precise Change stood by the side of this founder through business formation, developing a strategy for its VCs, creating alignment among co-founders, developing a product positioning strategy, ramping up its product marketing, identifying key channels. and refining its messaging.