APIable Case Study
Becoming VC Ready
To enable API ecosystems
PROBLEM: This founder needed to prepare for proper investment to find product-market fit, and scale adoption of his team’s quite technical API portal management platform.
SOLUTION: Precise Change co-developed the investor pitches, and guided the founder through the fundraising process. From there, the business built a parallel direct sales motion to uncover buying behavior, while also embarking on a partner strategy. The journey included competitive positioning, value propositions, website design, messaging, and partner engagement.
With the advent of highly secure hyper-scaled cloud providers, this veteran team of web services and APIs recognized a niche to provide a new kind of infrastructure as a service, replacing what has been built and maintained bespoke in-house or by specialized consultancies.
Building on networks in its European ecosystem, the team won early contracts that provided revenue, references, and access to additional talent. Precise Change helped the leadership team to pull up and consider the international stage, prepare for Silicon Valley style investor expectations, outline specific marketing strategies, and consolidate disparate wins into a cohesive narrative.
The company is winning additional customers and awards for its innovations, and partnering with cloud providers to gain visibility and access to developer ecosystems.
“Michael played a key role advising Swisscom’s digital transformation during my tenure there. So when it came to starting my own venture, calling Michael was at the top of my list. Over the course of several years, we tackled every aspect of the business. Michael has the uncanny ability to connect the dots across industry, pinpoint actions that immediately move the needle, and right-size the follow through that produces results.”